Bharti Airtel may set up content company to drive data, plans expansion

Three large operators to have equal revenue share: Vittal

Leading telecom player Bharti Airtel is planning to go big on content. In an interview to Business Standard on Tuesday, Bharti Airtel Managing Director (India and South Asia) Gopal Vittal said the company was considering options such as floating a separate company, acquisitions as well as commissioning exclusive programmes as part of its strategy in the content space.    

This is a shift from its earlier stance of being only an aggregator from third party players as it takes on Reliance Jio as well as global players Netflix, Amazon Prime and others. To step up its act, Airtel has already