Coal India to keep prices lower than pvt miners under coal liberalisation

With this strategy, the company thinks it will not only be able to retain its market leadership but it will also help in maintaining its customer base

Preparing for a liberalised coal mining regime when private companies will be allowed to commercially mine and sell coal, state-run Coal India is looking at keeping its prices lower than the former by effectively decreasing production costs and attaining higher economies of scale. 

According to Gopal Singh, chairman and managing director, Coal India has already been able to decrease production costs by Rs 53 a tonne by increasing the shifts in mines that has reduced a higher proportion of costs as a result of increased production.

“We are preparing ourselves to compete with the best of the world. We would