Coca-Cola India to launch range of fruity fizzy drinks this year

Coca-Cola India, the country’s largest beverage firm, will launch a range of fruit-based fizzy drinks this year. The move will add to the company’s aim of having a “complete beverages portfolio” by 2022, said, T Krishnakumar (KK), president, India and South West Asia, Coca-Cola.

Coke is betting on its tried and tested brands like Limca, Fanta and Sprite. At present, it is testing a variant of Fanta in Gujarat. The product has more than 10 per cent fruit. The company plans to add similar variants under Limca and Sprite. 

According to KK, the new range will have 10.5-22 per cent