Adani Enterp. 2451.15↑17.50(0.72%)
Adani Ports 745.10↓-0.30(-0.04%)
Apollo Hospitals 5024.45↑84.35(1.71%)
Asian Paints 3219.85↑7.10(0.22%)
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Bajaj Auto 4778.70↑52.45(1.11%)
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Bharti Airtel 845.30↑15.85(1.91%)
Britannia Inds. 4885.45↑180.05(3.83%)
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Coal India 231.40↑3.60(1.58%)
Divi's Lab. 3556.35↑18.45(0.52%)
Dr Reddy's Labs 4671.85↑35.20(0.76%)
Eicher Motors 3720.00↑14.90(0.40%)
Grasim Inds 1767.30↑0.90(0.05%)
H D F C 2645.75↑10.40(0.39%)
HCL Technologies 1132.65↑4.05(0.36%)
HDFC Bank 1602.60↑3.20(0.20%)
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Hero Motocorp 2960.25↑55.45(1.91%)
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IndusInd Bank 1310.95↑4.95(0.38%)
Infosys 1292.00↑13.00(1.02%)
ITC 444.90↑2.10(0.47%)
JSW Steel 725.90↑13.05(1.83%)
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Larsen & Toubro 2313.50↑35.55(1.56%)
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Maruti Suzuki 9703.10↓-33.10(-0.34%)
Nestle India 22357.85↑652.45(3.01%)
NTPC 176.70↑1.30(0.74%)
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Power Grid Corpn 238.10↑2.80(1.19%)
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St Bk of India 588.65↑3.30(0.56%)
Sun Pharma.Inds. 1014.95↑1.15(0.11%)
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Tata Steel 111.10↑2.10(1.93%)
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Tech Mahindra 1093.25↑7.00(0.64%)
Titan Company 2906.00↑24.55(0.85%)
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UPL 694.95↑0.95(0.14%)
Wipro 402.10↑2.15(0.54%)

Consumer companies hit bump in digitising the supply chain

Parle Products has a system called sales force automation with its on-ground sales team to help it capture demand from retailers

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Parle Products has a system called sales force automation with its on-ground sales team to help it capture demand from retailers.

3 min read Last Updated : Nov 29 2021 | 1:55 AM IST

Consumer companies are working on ways to not just digitally capture data of retailers, who sell their products, but also help them place orders directly with distributors.

However, the issues companies face are that if they digitise retailers’ lists, it becomes difficult to push slow-moving packs and introduce launches through retailers. These are typically done by a company’s ground sales team. Also, retailers are not keen on placing orders digitally yet.

Despite these challenges, companies are looking to digitise the supply chain. This is because it helps in not just making it simpler to receive orders directly from the retailer but also aids in capturing data. This, in turn, helps in servicing the retailer more effectively. It also helps companies read the demand scenario from various retailers in the same area.