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Covid pandemic makes wholesale business do the unthinkable. Go online

The pandemic has accelerated the shift that blurs the difference between B2B and B2C

Topics
Coronavirus | Wholesale | retailers

Nivedita Mookerji  |  New Delhi 



e-commerce, digital, online, amazon, flipkart, festive sales, consumer, mobile, smartphone, apps, software, tech, wholesale, retailers, digital,
Online play is a priority now — so far unthinkable in a business that’s all about a meaningful interface with kirana, or mom-and-pop stores

The story of India’s modern wholesale, which started in a big way with American retail major Walmart’s entry, is witnessing a transition that may change the face of the business like never before.

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First Published: Sat, November 14 2020. 06:10 IST

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