 "The logo of Mahindra and Mahindra is seen on a car at a showroom in Mumbai, India")
Mahindra and Mahindra (M&M), the traditional leader in utility vehicles (UVs), has accepted the changed market dynamics of this fastest-growing segment of the domestic passenger vehicle market, which has drawn newer players. The company said it will be impossible to get back its old market share of over 40 per cent and it will be content to maintain share in low 30s.
The company has been overtaken by Maruti Suzuki in UV volumes this year. The Suzuki-backed company has climbed to numero uno position with the help of Brezza, an SUV launched in March 2016. Maruti sold 160,700 units since the
