Emami expects sales rebound in post-demonetisation period

The company sees 12-14% growth in FY18

Fast-moving consumer goods (FMCG) company Emami expects sales to bounce back after demonetisation and has projected a 12-14 per cent growth in 2017-18.

“Growth anywhere between 12 per cent and 14 per cent is what we expect for next year,” Mohan Goenka, executive director, Emami, said in an investor’s conference call. He said the wholesale market had revived after demonetisation. “It is not absolutely back to normal, but in the next one or two months it should be back to normal,” he told analysts.

Emami will focus on increasing its direct retail reach to 800,000 outlets by 2017-18 from 640,000 now. The