Eveready's second coming: Betting on core business success for FMCG play

The company's first FMCG diversification had taken place in 2006, when it forayed into the highly competitive mosquito repellent market with the launch of Eveready Poweron

Eveready Industries India Ltd (EIIL) has kick-started its second innings in the mainstream fast-moving consumer goods (FMCG) space -- with Jollies, a fruit-chew brand from its own stable, and by entering into a joint-venture (JV) partnership with Indonesian FMCG major, Universal Wellbeing Pte Ltd (UWPL) for the distribution of the latter’s products in India.

With a target to double its current turnover of Rs 13.53 billion in the next five years, it plans to generate 25 per cent of this consolidated revenue from FMCG sales. For this, the company first forayed into the confectionery segment on its own and then