Flipkart beats Amazon in festive season sales, captures 50% market share

Flipkart beat Amazon in sales during this year's festive season by a huge margin, reported the Economic Times. The Indian e-marketplace captured 50% of the festive market, while the American e-commerce behemoth trailed as the runner-up with a 35% share.

The Indian e-commerce market is reported to have grown by 40% in value over the last year. Online sales during the September-October festive season is estimated to have increased to $2.9 billion from $2 billion last year. 

Amazon is said to have pocketed just Rs 2,500-2,700 cr during its Great Indian Festival Sale in September as compared to Flipkart's Big