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Flipkart to refocus on selling books as it looks to grow customer base

While Flipkart began life as an online bookseller, over the years the company shifted its focus to more lucrative categories such as smartphones

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Alnoor Peermohamed Bengaluru
As Kalyan Krishnamurthy executes his mandate of growing Flipkart's and India's base of online shoppers, he is turning his attention to the category that started it all for the homegrown e-commerce giant, books.

While Flipkart began life as an online bookseller, over the years the company shifted its focus to more lucrative categories such as smartphones. In turn, the growth of book sales never really kept pace, but now, the company has set into motion a revival of books.

Nishit Garg, Senior Director of General Merchandise at Flipkart, who also heads the books category, says his mandate is clear - take on

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First Published: Mar 29 2018 | 3:25 PM IST

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