Goafest 2017: Taproot Dentsu walks away with the crown

The Social Street finishes at number two with 40 metals, just one metal behind

The curtains finally came down on the 2017 edition of Goafest on Saturday, but the Creative Abbies this year will go down as one of the most closely contested battles between agencies.

Just one metal separates the number one and two agencies — Taproot Dentsu and The Social Street — with a tally of 41 and 40 metals, respectively, on the final day of the advertising, media and marketing festival held annually in Goa. Metals is industry parlance for awards or trophies. 

After comfortably leading the race on Day Two of the Goafest, with a tally of 28 metals, including six golds,