Hero MotoCorp aims for more rides with start-ups: Rajat Bhargava

Trends in the automobile industry are changing fast. And, to prepare for such disruptive trends, Hero MotoCorp is planning to partner more start-ups, according to Rajat Bhargava, the company’s head of strategy, performance transformation and global business.

In an interview with Business Standard, Bhargava said this would be in addition to the company’s plan to step up sales in overseas markets.

The engagement with start-ups could be in the form of an investment or collaboration in the area of point-to-point mobility.

Hero already controls a third in Ather Energy, a start-up incubated by Indian Institute of technology, Madras, which plans to launch electric