 "Representative image.")
One big reason why western education systems are more successful than the ones in emerging economies like Pakistan is the exceptionally strong bond between industry and academia. Industry professionals and startup founders alike often work directly with universities to base their curricula on real market needs, enabling students to learn the right skills that land them to relevant jobs.
The senior BBA students at NUST Business School (NBS) take the Product Design and Development elective every year. In fall of 2016, NBS teamed up with Aneeqa Ishaq, then manager in customer experience at Telenor Pakistan, to reorient and co-teach the
