Indian CEOs pursuing transformation that is customer focused

Vantage point: Insights from cutting-edge research

KPMG CEO Outlook report for India, provides insights into Indian chief executive officers’ (CEOs) expectations for business growth, the challenges they face and their strategies to chart organisational success over the next three years. The report is based on the inputs of over 130 Indian CEOS in navigating an increasingly complex and highly dynamic business ecosystem. CEOs have intensified their efforts towards customer centricity within their organisations. About 57 per cent CEOs are believed to be pursuing customer focused transformation in their organisation as a route to growth. However, CEOs strongly agree that they struggle to evaluate the return on