 "CSK, India Cements")
Cement manufacturer India Cements has said that the company is looking at continuing its brand association with the erstwhile Indian Premier League (IPL) champion Chennai Super Kings (CSK), to build its brand. The company said that it is strengthening its brand building programmes in Tamil Nadu and Kerala, its major markets, through sponsorship in the Tamil Nadu Premier League (TNPL), the regional version of IPL.
"We have been a sponsor for the brand till it was suspended and we want to continue to be on the back of their jersey in future. It gives us reach across the country," said Rakesh
