M&M's strategy to regain market share: Phase out Xylo, launch 3 vehicles

M&M's market share dropped down to 27.92% from 29.2% in FY17, continued to lose share in UV segment

Homegrown utility vehicles (UV) maker Mahindra & Mahindra (M&M) has some new vehicle launches in the pipeline that may help the company to regain its market share. According to the company, a vehicle codenamed U321 MPV is scheduled for launch this year. Other news reports suggest that the company will be launching two more new UVs by the end of this financial year.

The U321 will be positioned below XUV 5OO in their product line up, and is expected to compete with the likes of Tata Hexa and Toyota Innova. The car is likely to use the same engines that