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Netflix working on cheaper mobile-based service to gain subscribers

At present, the California-based company's basic monthly subscription plan is priced at Rs 500

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Photo: Reuters

Peerzada Abrar Bengaluru
Netflix has been trying for some time to find a way to gain more subscribers in India and crack a model so as to offer its services at a lower price point while fighting growing competition from other video streaming services. It may have now found an answer — a mobile-only lower-price product. Though the model is still being experimented with, the company said.

“I think that's a great example of something that we're trying out, we're not positive that's the right model, but it's — we're quite certain that we should do something to find a price tier that's