In a bid to ensure products built by Indian start-ups can stand up to global standards, IT industry body Nasscom has opened a first-of-its-kind design studio for start-ups to get hand holding from industry mentors to build better products.
The Design4India programme, which has been built in partnership with social network giant Facebook and co-working space provider WeWork, will focus on helping start-ups design better products unlike other labs and accelerators which largely focus only on fine tuning the business models.
“Indian companies are often engineering and product led, but not design led. Data shows that design driven
The Design4India programme, which has been built in partnership with social network giant Facebook and co-working space provider WeWork, will focus on helping start-ups design better products unlike other labs and accelerators which largely focus only on fine tuning the business models.
“Indian companies are often engineering and product led, but not design led. Data shows that design driven

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