 "The #MySafestRide campaign relies on user accounts and driver experiences to reassure riders of the safety protocols being adopted by the brand")
In what would otherwise have been year of celebrations as the brand completes a decade on the road, Ola is busy fighting fires on multiple fronts. Its business model under threat and the shared economy in doldrums, the home-grown ride-hailing brand is looking to turn riders’ attention away from the problems at hand and assuage their fears with a fresh promise of safety and credibility.
Ola has long been seen as a home-grown success story with its founders being hailed for having matched the ingenuity of an Uber with a local touch. Its heft and muscle drew global investors and
