Ola steps in to reclaim its reputation with promise of safety, credibility

Threatened by the growing reliance on private vehicles and distrust of shared modes of transport, the ride-hailing brand steps in to reclaim its reputation

Shally Seth Mohile | Mumbai
Last Updated at July 10, 2020 06:01 IST

The #MySafestRide campaign relies on user accounts and driver experiences to reassure riders of the safety protocols being adopted by the brand

In what would otherwise have been year of celebrations as the brand completes a decade on the road, Ola is busy fighting fires on multiple fronts. Its business model under threat and the shared economy in doldrums, the home-grown ride-hailing brand is looking to turn riders’ attention away from the problems at hand and assuage their fears with a fresh promise of safety and credibility.

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