Our mission is to democratise e-commerce, says Meesho founder & CTO

To understand the tech infrastructure, one also needs to understand the consumer category we are tapping into, says Barnwal

Softbank-backed Meesho wants to democratise e-commerce. Its biggest user base is in Bharat, or smaller cities that have yet to experience the power of the internet. SANJEEV BARNWAL, the company’s co-founder and chief technology officer, in an interview with Shivani Shinde, talks about how tech is powering Meesho’s growth and  what the founders are doing to reimagine e-commerce for Bharat. Edited excerpts:

Your website says you are reimagining e-commerce for Bharat. How have you reimagined your tech infrastructure?

To understand the tech infrastructure, one also needs to understand the consumer category we are tapping into. A majority of users are experiencing online