Post Budget 2017, e-commerce players shift focus to rural India

The GMV of online shopping is expected to grow at a CAGR of 50-60% to $80-100 bn by 2020


Nirmalya Behera Bhubaneswar
The e-commerce and online market place in India are seeing lucrative opportunities coming from the rural areas following Union budget's focus to boost rural economy and promote digital transactions.
"Biggest thrust for e-commerce will come from two key budget initiatives- target to connect more than 1.5 lakh gram panchayats with high speed brand and focus on digital transactions through merchant enabled Aadhar payments and BHIM. Many sectors have benefited from the increased rural demand as a result of agriculture reforms and MGNREGA. Now with the increased penetration of smart phones and internet, we expect a large base of first time online consumers to come from rural areas this year", said Sujayath Ali , co- founder of Fashion e-commerce player
Voonik already

First Published: Feb 13 2017 | 3:02 PM IST

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