Business Standard

RRR on your home screen: Movie hits help pay-per-view get an audience

Hindi version of the blockbuster will stream on BookMyShow's transactional video-on-demand platform from Friday.

Covid-19: 'RRR' sticks to its release date despite Delhi theatres shutdown
Premium

Viveat Susan Pinto Mumbai
The Hindi version of RRR, amongst the biggest movie hits of the year, will stream on BookMyShow's transactional video-on-demand (TVOD) or pay-per-view platform on Friday. The exclusive TVOD window will run for almost two weeks on the platform before it gets a wider over-the-top (OTT) release.

TVOD is getting noticed in India, as filmmakers seek newer ways to monetise content and consumers demand more. Earlier this month, Amazon Prime Video said it was stepping into the pay-per-view space with a service that would cost between Rs 69 and Rs 499 (depending on the title) for one-time access.

BookMyShow, earlier in

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: May 19 2022 | 7:17 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com