Symphony Q4 net flat to Rs 47 cr on a staggering 10-fold rise in ad costs

Advertising and sales promotion expenses went up to Rs 13.28 crore as against Rs 1.32 crore

Ahmedabad-based air cooler manufacturer Symphony Ltd posted a flat net profit for the fourth quarter of the financial year 2016-17 at Rs 46.69 crore, as against Rs 46.53 crore in the corresponding period previous year, as advertising and sales promotion expenses rose as much as 10-fold during the quarter to Rs 13.28 crore as against Rs 1.32 crore.
 
Nrupesh Shah, Executive Director of Symphony Ltd said, "We launched an animated TV Commercial themed around 'Garmi ko karo Symphony!' with our own animated icon during the season. Moreover, we invested Rs 13 crore in Q4 on brand spending which will