 "Manish Tiwary, vice president, Amazon India")
The Covid-19 pandemic has accelerated the digitization of various sectors including e-commerce by almost a decade, said Manish Tiwary, vice president, Amazon India. The e-commerce firm is launching its biggest month-long flagship event ‘The Great Indian Festival’ (GIF) 2021 from October 3. In an interview with Peerzada Abrar, Tiwary said during this year’s GIF, over 850,000 sellers are offering crores of products to customers on Amazon.
Edited excerpts:
What kind of preparation went into conducting the Great Indian Festival 2021?
In the last 18 months, considering the pandemic, there has been an acceleration of interest from offline trade shops to
