Saturday, December 20, 2025 | 03:10 AM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Tim Cook stumbles at his specialty, shipping Apple products on time

The delays have contributed to much longer waits between Apple announcing a product and shipping it

Of the three major new products since Tim Cook became chief executive in 2011, both AirPods earbuds in 2016 and last year’s HomePod speaker missed Apple’s publicly projected shipping dates. (Photo: Reuters)
premium

Of the three major new products since Tim Cook became chief executive in 2011, both AirPods earbuds in 2016 and last year’s HomePod speaker missed Apple’s publicly projected shipping dates. (Photo: Reuters)

Tripp Mickle | WSJ
As Apple Inc.’s longtime chief operating officer, Tim Cook was known for ensuring that new products hit the market on schedule.

With Mr. Cook as CEO, though, Apple’s new gadgets are consistently late, prompting questions among analysts and other close observers about whether the technology giant is losing some of its competitive edge.

Of the three major new products since Mr. Cook became chief executive in 2011, both AirPods earbuds in 2016 and last year’s HomePod speaker missed Apple’s publicly projected shipping dates. The Apple Watch, promised for early 2015, arrived late that April with lengthy wait times for delivery. Apple also