We aim to double our direct distribution in 12 months: Tata Consumer chief

In a Q&A, Sunil D'Souza, who took over as MD & CEO of the company in April, dwells on his company's e-commerce strategy and other plans

Sunil D’Souza took over as managing director and chief executive officer of Tata Consumer Products in April this year, at the height of the nationwide lockdown induced by the Covid-19 pandemic. D’Souza, a consumer goods veteran, has moved with speed and agility to restructure the organisation and take advantage of the new trends emerging in the business. He lays out his plans in a conversation with Viveat Susan Pinto. Edited Excerpts:

1) What is your assessment of the FMCG market, which has undergone a transformation due to the pandemic?

I see a few trends emerging in the FMCG market. The