We need multiple revenue streams for growth: Tarun Rai

Interview with Tarun Rai, chief executive officer, J Walter Thompson South Asia

We have been pretty successful in changing our revenue mix and today 35 per cent of our group revenues are from non-traditional sources, Tarun Rai tells Sangeeta Tanwar.

What are the strategies for J Walter Thompson South Asia in terms of growth and expansion?

The focus is on aggressive, profitable growth. However, the growth is not going to be strong if we continue to focus on the traditional advertising pie. I am not interested in just more share from our market; I want share from more markets. We need multiple revenue streams for growth. The clients are spending a lot on communication,