Despite challenges, Hollywood hopes to up the India game in 2018

With major tent-pole releases slotted for 2018, studios hope to continue to witness growth from the segment, despite challenges in exhibition

Over the past three years, one of the most significant developments at the Indian box office has been the increasing clout of Hollywood titles. Commanding close to 13 per cent of the total box office revenue in 2017, the genre has seen a spike in footfalls, revenue and consequently, a definite spike in interest by multi-national studios in India as a market. 

Experts believe that 2018 will be an interesting year as Hollywood tries to grow the base it has built for itself, while battling challenges quite different yet similar to ones it already does.

The year gone by was