Kohli's endorsement fees see a 'Virat' jump to Rs 5 cr a day

The cricketer's fee earlier ranged between Rs 2.5-4 cr a day

Indian cricket team captain Virat Kohli has increased his endorsement fee to Rs 5 crore a day for new contracts, the highest charged by any celebrity in the country, possibly putting the 28-year-old in the league of international sports stars, according to a report published by The Economic Times.  
 
The cricketer’s fee earlier ranged between Rs 2.5 crore and Rs 4 crore a day. The increase comes as the renewal of his endorsement deal with cola maker PepsiCo is being negotiated which stands till April 30. 
 
Kohli is undecided about renewing the Pepsi contract, given