Virat beats Shah Rukh, tops brand value list with $144 mn, Deepika is 3rd

Deepika 3rd; Varun Dhawan, P V Sindhu enter Duff and Phelps brand value list

Virat Kohli has overtaken Shah Rukh Khan as the most valuable celebrity in the country, according to the latest Duff and Phelps brands report.

Kohli’s brand value was $144 million, Shah Rukh Khan’s $106 million and Deepika Padukone’s $93 million — the top three on the list. Padukone managed to hold her spot from last year, while Kohli and Khan swapped places in the pecking order.

“For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli,” said Varun Gupta, managing director and region leader-India, Japan