Watchmakers are betting big bucks on green this year

Timepieces with green dials are invading stores, at price points of every hue

“Colour is back in a big way,” says Matthias Breschan, chief executive officer of innovative Swiss watchmaker Rado. After a few years of pushing blue watch faces, brands have been seeking greener pastures. Deep-emerald dials, bezels, cases, and even bands are rolling out of the workshops of a diverse variety of companies.

“We’re seeing a lot of demand for watches with green elements,” Breschan says. His company offers its striking ceramic True Thinline models in seven colours; green is the second-best seller, after blue.

Rado calls its shade polished green. “Selecting the right hue is critical,” Breschan says. “For us it was