Beer sales could drop 40% on highway sale ban, says UB

Also, UB saw its primary volumes go down 8% in the current quarter due to note ban

United Breweries Ltd (UBL), India’s largest beer maker and majority-owned by Dutch firm Heineken, has said that its sales of the alcoholic beverage could drop by 40 per cent once the Supreme Court ban on liquor shops on highways comes into effect in April.
 
The estimates were arrived at after mapping the liquor outlets and sales in these stores, executives of the company said on Thursday.
 
On December 15, the court, on a petition, ruled that states should cancel the licences of liquor shops in and around the national and state highways, citing increasing road accidents due to