Consent-seeking tech top Trai pick to curb pesky calls and messages

It will take customers' consent on the brands or companies they would like to receive communication from

Digital content authorisation (DCA) is emerging as the favourite among a long list of technologies being researched by the Telecom Regulatory Authority of India (Trai) for reducing pesky calls. It is expected to be rolled out first on a pilot basis in another two months, officials said.

Focusing on what is termed as unsolicited commercial communication (UCC) through spam calls and messages, the list of technologies include a “UCC detect system” and the intelligent scrubbing — by deploying artificial intelligence (AI) and machine language (ML) — of the distributed ledger technology (DLT) platform used by telecom service providers (TSPs).

Among