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How Alibaba sailed past Amazon to rule fast-growing Southeast Asian market

The company has leaned heavily on M&A, supporting the strategy with an online financial services push and cloud technology

Steven Millward | TechinAsia 


While Amazon has taken only baby steps into the fast-growing Southeast Asian market, Alibaba and its Ant Financial spin-off have marched in with all guns blazing.

Inevitably, Alibaba's biggest impact across Southeast Asia is in online shopping. While the region's main markets are just a fraction of China's $1.2 trillion online spending power -- Indonesia, for instance, is just $8.2 billion -- the company has growth potential in mind.

Alibaba has used a multi-pronged strategy in Southeast Asia, supporting a string of acquisitions, starting 2013, with a push into online financial services through its Ant Financial subsidiary.

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The company is also going after enterprises of all sizes with its AWS and Azure-fighting Alibaba Cloud.

As a matter of fact, Ant Financial's strategy outside of South East Asia, in markets such as Pakistan and Bangladesh, has been to take a stake and a partner with an established online finance firm, often a service launched by a telco company.

This is an excerpt from the article published on TechInAsia. You can read the full article here.

First Published: Sat, May 19 2018. 10:53 IST