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Spider-Man comes to Sony's rescue to shake sequel fatigue

The movie is company's best chance to create mega hit, lay foundation for action films

Spiderman, Spider-Man: Homecoming
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Spiderman, Spider-Man: Homecoming

Anousha Sakoui and Reade Pickert | Bloomberg
Sony Pictures Chairman Tom Rothman downplays forecasts that the new ‘Spider-Man’ movie will open with sales of $100 million or more this weekend. But it sure needs to.
 
The Culver City, California-based unit of Sony Corp is in seventh place at the box office, a lowly spot the studio hasn’t occupied since 2000. And Spider-Man: Homecoming, Sony’s sixth film about the Marvel superhero, represents the company’s best chance to create a mega hit and lay the foundation for action films scheduled out to 2019.
 
“It’s as important as any film they have released in the past 10 years,”