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Thinking of taking up WeChat? Here's what you need to know

Australia was one of the first offshore markets targeted by WeChat Pay

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Tencent Music has deals in place to distribute songs from artists including Beyonce and Taylor Swift | Photo: Reuter

Meg Jing Zeng | The Conversation

WeChat is the most popular social media app in China. Since 2011, it has transformed from a messaging tool to an all-in-one super portal, with more than 900 million monthly active users. Its parent company, Tencent, is one of the most valuable technology companies in the world.

WeChat’s success has been powered by the platform’s mobile payment service, Wechat Pay, which assists with every aspect of a user’s life – from shopping for clothes and hailing taxis, to organising hospital appointments and ordering food deliveries.

Now, demand from Chinese tourists is increasing its uptake in Australia,