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TikTok: As Microsoft emerges saviour, netizens are all praise for old firm

A look at Microsoft's track record on recent acquisitions, including building game Minecraft in 2014 and business networking site LinkedIn in 2016, could validate TikTok users' optimism

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TikTok's fans are lauding Microsoft for coming to the rescue after President Donald Trump threatened a ban

Reuters US

Microsoft has emerged as a savior to young users of TikTok, who praised the tech industry giant for trying to buy parts of the social media company's operations, in hopes of avoiding a US shutdown.

Bearing hashtags like #SaveTikTok and #Microsoft, which have attracted nearly 1 billion views combined, TikTok'ers - an overwhelmingly young group that uses the app to create short dance, lip-sync, comedy and talent videos - embraced a company founded by people their grandparent's age and whose former chief executive's pre-internet-era onstage outbursts and profuse sweating are now a YouTube meme.

A look at Microsoft's track record on recent