You are here: Home » News-ANI » Business
Business Standard

Comcast to acquire video-ad platform FreeWheel for $320 million

ANI 

Comcast is reportedly buying video-ad platform FreeWheel for nearly 320 million dollars.

FreeWheel helps TV networks, film studios, and other content companies sell and manage in-video ads across numerous Web sites and devices.

According to Cnet, FreeWheel's setup automatically allocates ad inventory, keeps track of ad revenue, and accounts for revenue splits between Web sites and content owners.

Founded by former executives of Internet-display-ad company, FreeWheel was designed to help marketers place their ads with much ease.

Meanwhile, it is reported that after the acquisition by Comcast, FreeWheel will continue operating as its own company and serving its current clients.

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Sun, March 02 2014. 12:57 IST
RECOMMENDED FOR YOU
RECOMMENDED FOR YOU