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Comcast to acquire video-ad platform FreeWheel for $320 million


Comcast is reportedly buying video-ad platform FreeWheel for nearly 320 million dollars.

FreeWheel helps TV networks, film studios, and other content companies sell and manage in-video ads across numerous Web sites and devices.

According to Cnet, FreeWheel's setup automatically allocates ad inventory, keeps track of ad revenue, and accounts for revenue splits between Web sites and content owners.

Founded by former executives of Internet-display-ad company, FreeWheel was designed to help marketers place their ads with much ease.

Meanwhile, it is reported that after the acquisition by Comcast, FreeWheel will continue operating as its own company and serving its current clients.

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First Published: Sun, March 02 2014. 12:57 IST