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Gem Selections launches exclusive customer centric online services

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Gem Selections, India's leading gemstones, and jewellery brand has revolutionised the gemstone industry by providing path-changing, high tech and authentic services to its customers through its multi-level technological advancements in the e-commerce industry.

The Gem Selections have launched three unique online platforms- Gem Selections Astro Dose, Gem Selections Live and Gem Selections Forums- all of which are focused towards providing in-depth knowledge and exclusive online services to its customers.

All the gemstones and jewellery at Gem Selections are certified by a government lab, which makes it stand out with others in terms of quality and purity of its products.

The Gem Selections' range of products are also available through a comprehensive mobile app that allows its users to buy precious and semi-precious gemstones, diamonds, Victorian and gem-studded jewellery at real-time gold, silver and diamond rates with a complete bifurcation of prices. An added fun and completely distinctive feature is the "Create Your Own Jewellery" option through which users can click on a picture of any jewellery design that they like from the app's camera, and Gem Selections will send them a price quotation along with various variants of the design. The user can analyse all options on their app dashboard and order the jewellery they wish to buy.

Gem Selections is the retail brand of the company Khanna Gems Private Limited. The company is owned by Pankaj Khanna and his family.

"Many investors are interested to invest in the but what we want is that the investor should have the same vision as ours, only then the can flourish," said Pankaj Khanna.

While sharing details about the exclusive line of jewellery, Khanna said, "Every piece of jewellery in the extensive inventory is unique and has been especially crafted keeping in mind every intricate details that make it invaluable. Further, to provide ease to its customers the EMI and transit insurance options are available on purchase of Gem Selections gemstones and jewellery. The average ticket value of products is Rs. 30,000."

Another farsighted and innovative venture by Gem Selections is the Gem Selections Live that provides a platform to the customers to find solutions to their queries by directly interacting with Pankaj Khanna live.

"I am very excited to share my experience in Astrology with the vast Gem Selections family. The customers can even conduct live puja of their gemstones through this feature and also see the entire process of packing and dispatching of their orders LIVE to ensure complete transparency," added Pankaj.

Adding to this unique concept Gem Selections also launched the Gem Selections Forum which is an online community, developed for the users to discuss their queries about Gemstones, Astrology, Diamonds and Jewellery.

Sharing his experience about the Gem Selections journey so far, Khanna added, "Gem Selections is the only Gemstones brand that works at such large scale towards the development of transparent and knowledge disseminating platforms which help curb the selling of fake gemstones. Hence it has been awarded as the "Best Gemstones Brand in India." The renowned brand has over 10,000 SKU's Listed on its website and it is estimated that there will be around 50,000 SKU's listed on the website by the end of 2019 and this shall continue to grow."

The brand has a strong social media presence with over two lakh unique website visitors per month, which is expected to increase to over 1 million website by end of 2019. Recently a video on "How Fake Gemstones are being sold" went viral with a viewership of over 5.8 million which helped educate the masses about the illegal trade of selling fake gemstones.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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First Published: Wed, January 23 2019. 08:05 IST