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Taboola expands reach with new India office and Global Support Center


Taboola, the leading discovery platform, today announced their expansion in India, opening up new offices in Cyber City, Gurugram, a new sales center in Mumbai, and actively hiring 80 employees, all to support the company's operations in and globally.

The expansion follows the signing and renewing of partnership agreements with most of India's top publishers, including Indian Express, The Hindu, Zee Media, NDTV, Today Group, Times Now, MSN, IndiaTV, ABP and Dinamalar. now has a monthly reach of 12 million unique views in Delhi, 7.3 million unique views in Mumbai, and 8.7 million unique views in Bengaluru.

"At Taboola, publishers come first," said Kalli Purie, Vice Chairperson, Today Group.

"What I really like about is that they come in and work as partners, not suppliers or vendors. Once they were partners they were in our Newsroom working closely with us, always sharing what they are building and how we can use it. feels embedded in our Newsroom and that's a great way to run a partnership", Kalli added.

"Taboola innovates at this with this absolute passion and enthusiasm, anything we ask for, we are never told no, it's always let's see how we can accomplish it, together. Over these years of working together, we find that we share many of the same values; people, always people above and it's hard to imagine working with anyone else," said Suparna Singh, CEO,

The reach and effectiveness of the Taboola platform have also driven top India brands to with Taboola at a time when many are actively seeking new platforms for generating awareness, leads, and purchases of their products and services. Taboola's performance for company, Talentedge, has been equal to that of Google, but with a 30 percent reduction in cost.

"We are excited to be opening our fourth global support center in India and tripling our workforce here having developed in the country with tremendous speed," said Adam Singolda, and Founder at Taboola.

"We are confident that expanding our teams on the ground here will foster the strong relationships we have built with powerful publications in India over the past two years and will continue long into the future helping drive their engagement, revenue, and audience growth while developing new partnerships with brands to help them drive awareness and traffic", he added.

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, May 14 2019. 18:31 IST