To help its customers live healthier lives, Max Bupa Health Insurance on Thursday announced an exclusive tie up with GOQii, a fitness technology player and global reinsurer Swiss Re.
Max Bupa proposes to offer its consumers ready access to GOQii's unique personalised wellness engine which is equipped with solutions such as health coaching and health management tools.
Swiss Re will provide technical assistance to Max Bupa in creating relevant products and expertise to create risk assessment models for future.
"GOQii, with its rich expertise in the digital wellness space, provides an ideal platform that will help us penetrate deeper into this segment and serve the large uninsured population in the country," said Ashish Mehrotra, Managing Director and Chief Executive Officer, Max Bupa, in a statement.
"At GOQii, we respond to consumer insights with the help of technology innovations to offer fitness products and services which blend seamlessly in a consumer's lifestyle and add value," added Vishal Gondal, Founder and Chief Executive Officer, GOQii.
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