The Media Certification & Monitoring Committee (MCMC) of the Election Commission will hitherto oversee the use of hashtags in political advertising in all Indian elections. A “hashtag” on Twitter makes for “highly-polarised political narratives”, opined a panel set up under an ex-IRS officer, Harish Kumar, to review poll expenditure limits and expenditure monitoring mechanisms. The panel called for the creation of a separate social media monitoring cell in the district election officer’s (DEO's) office to track political ads on social media during polls, and report them to the expenditure observer.
TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.
Already a premium subscriber? LOGIN NOW
What you get on Business Standard Premium?
- Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
- Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
- Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
- Pick your 5 favourite companies, get a daily email with all news updates on them.
- 26 years of website archives.
- Preferential invites to Business Standard events.
Subscribe to Business Standard Premium
Exclusive Stories, Curated Newsletters, 26 years of Archives, E-paper, and more!
First Published: Fri, March 19 2021. 23:45 IST