Reviving a legacy brand
With reference to “Giving Air India another shot at survival” (June 24), only days earlier it was reported the national air carrier has a heavy debt of Rs 46,570 crore (June 21). We are observing various approaches that are being discussed for the revival or closure of Air India (AI). But the moot question is why the revival issue is being discussed across the board. Ideally, administering the closure of AI should not have raised eyebrows given its heavy liability.
But the reason lies in the emotional connect with the Air India brand and its popular logo of
