Health and hygiene firm Eureka Forbes has launched a new range of air purifiers, priced between Rs 1,400 and Rs 30,000.
The company has also rebranded its air purifier division from to 'Aeroguard' from 'Euroair to enhance the category.
Commenting on the development Eureka Forbes CEO-Direct Sales and Senior VP, Marketing Marzin R Shroff said:" We have been aggressively investing in building our air purifiers portfolio with strategic partnerships, investments and R&D".
The company which also markets water purifiers, vacuum cleaners has introduced a bulb that purifies indoor air efficiently and a car purifier.
"With the rebranding and product launches, we want to encourage people to take action in minimizing their risk and mitigate indoor air quality problems effectively," he added.
***** *****
Godrej Properties adds new housing project in Kolkata * Realty firm Godrej Properties Ltd today said it has entered into a new deal to develop a residential project in Kolkata.
The proposed project, located at Joka in South Kolkata, would offer 3 million sq ft of saleable area.
The Mumbai-based realty firm has entered into a partnership to develop a new residential project in Kolkata.
"As with most Godrej Properties projects, this project will be developed under a profit sharing model," Godrej Properties, the realty arm of the Godrej Group, said in a statement.
Commenting on the development, Godrej Properties Managing Director & CEO Pirojsha Godrej said: "We are very happy to add a large new project in Kolkata to our portfolio. This fits well with our strategy of adding quality residential projects across India's leading real estate markets."
***** *****
Canbank VC fund takes 25 pc in Shera Energy for Rs 10 cr * Jaipur-based metals player Shera Energy today said Canbank Venture Capital Fund (CVCF) has invested Rs 10 crore in the company for a 25 per cent stake, valuing the 10-year-old company at Rs 40 crore.
"We have raised Rs 10 crore from CVCF against which they get 25 per cent stake. The funds will be used for expansion of our manufacturing capabilities," Shera managing director Naseem Sheikh told reporters here.
The company, which is into manufacturing copper, aluminium and brass wires used in transmission equipment, has a turnover of Rs 300 crore at present and is targeting to double it in the next four-five years, primarily driven by foray into alloys, he said.
In the alloys segment, it will primarily be substituting high cost imports, he said, adding that it is now putting up a 4,635 mtpa plant at an investment of Rs 28 crore in Rajasthan for the same.
The fund infusion will be utilised for new capacity building, he added.
