Supported by the Bill & Melinda Gates Foundation through PSAs, 'Galli Galli Sim Sim' (GGSS) campaign will be rolled out to cover over 50,000 children and their families from April 2015.
This project has been launched in the city as part of a global health initiative WASH Up!
Aiming to reduce the mortality rate of children, our project is already underway in the Jorasankho and Narkaldenga areas of Kolkata, a project spokesperson said.
The "Raho Swachh, Jiyo Mast" campaign's intervention in Kolkata focussed on improving sanitation-related behaviour among young children, their caregivers and their communities.
WASH Up stands for Water, Sanitation and Health) - the non-profit's first global health initiative.