"100 per cent stake acquisition in AdGyde is good fit for both MoMagic and Spice Mobility. We want to grow in big data analytics, artificial intelligence and Spice (Mobility) is focussing on handset business," Momagic Technologies, Founder and CEO Arun Gupta told PTI.
Gupta declined to disclose financial details of the deal.
AdGyde provides real-time mobile app analytics and monitors analytical data about app installs and in-app user behaviour.
AdGyde, recently forayed in gaming industry with analytics tools.
"Currently our user base is 3 crore and 50 lakh monthly unique users. We are aiming to touch 10 crores total unique users by end of 2019," Gupta said.
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