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UK watchdog fines child care company for selling data

AP  |  London 

Britain's information has fined a firm that offers advice on and child care 140,000 pounds (USD 180,000) for illegally collecting and selling personal information that ended up being used in a database for the

The says Lifecycle Marketing (Mother and Baby) Ltd, also known as Emma's Diary, sold the information on 1 million people to Experian created a database to help the profile new mothers before the 2017

The ICO says the company's privacy policies didn't disclose that the data would be used for political marketing or by political parties.

The case is part of ongoing investigations into the use of data for political purposes.

says "the democratic process must be transparent.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, August 09 2018. 20:30 IST