 "The network hopes to ride the country’s growing interest in football and cash in on the poor coverage of sporting events in horse racing, motor sports and golf")
Discovery Networks India has decided to go the sports route for increasing its reach and penetration in the country. The network, which has 11 infotainment channels in India, launched its first sports channel DSports on Monday. With this, it enters a market currently led by broadcasters Star and Sony Pictures Network.
Traditionally, Discovery’s content has been skewed towards a metro audience, the SEC A and B markets in the top six to eight metros. However, over the past five years, the network has focused its efforts on creating local content to penetrate deeper into the regional markets. As a result,
