Mahindra recharges the electric line

With more charging stations and new alliances, the company revs up its customer acquisition drive

Among the early auto majors in India to step into the electric car segment, Mahindra & Mahindra is finally stepping up its game. Hoping to make the most of a shift in consumer perceptions, the group is expanding its range of electric cars, offering it across price bands and working on providing better after-sales support with recharging batteries and other issues. The company hopes to leverage its understanding of the domestic market and take advantage of increasing environment consciousness among urban consumers to push forward its e-range of vehicles. 

It launched four new cars under the electric line and rebranded