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A Google engineer learns the fashion code

We Wear Culture is an expansion of Google Arts & Culture project, an online platform started in 2011

Steven Kurutz | NYT 

Amit Sood, an engineer at Google, sat in his Manhattan office on a recent afternoon, explaining the tech company’s latest foray into fashion, We Wear Culture. It is an online archive that will appeal to everyone, he said, including his Indian mother, who can learn about the saris she wears, and fans of what he called “high couture.” “By the way, I learned that word and how to pronounce it recently,” Sood, the director of the Google Cultural Institute, said. “That’s a big achievement.” His colleague on the project, Kate Lauterbach, ...

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First Published: Tue, July 11 2017. 23:36 IST